CHOICE PHYSICAL THERAPY

Company Branding

Choice Physical Therapy is an established clinic in Troy, Albany.

 

This project grew from a name and an idea of what colors they wanted.

Since the owners graduated from Ithaca college they wanted to represent

that in their branding and chose blue and gold.

 

Knowing they had some furniture picked out, I decided to use that as

inspiration. Working with the owners we exhausted many ideas

and color variations. After a couple iterations they had found what

they were looking for. This branding is now used on their building signage,

business cards, emails, and clothing.

 

Check out some of my process below!

INITIAL IDEAS

FINAL LOGO