CHOICE PHYSICAL THERAPY
Choice Physical Therapy is an established clinic in Troy, Albany.
This project grew from a name and an idea of what colors they wanted.
Since the owners graduated from Ithaca college they wanted to represent
that in their branding and chose blue and gold.
Knowing they had some furniture picked out, I decided to use that as
inspiration. Working with the owners we exhausted many ideas
and color variations. After a couple iterations they had found what
they were looking for. This branding is now used on their building signage,
business cards, emails, and clothing.
Check out some of my process below!